ANITA BOEIRA

White paper designed for ETS describing the framework used by the company’s research scientists to evaluate the impact of future EdTech products. I worked closely with the author, Dr. Coggeshall, to create a dynamic document with infographics to easily explain complex concepts, and to serve as a reference to future research.

Author: Whitney Coggeshall, PhD

Download full PDF

An incredible rebrand I worked on for an elementary education leadership company. I worked with the client collaboratively to come up with a logo and visual branding that would showcase this company’s new chapter. We worked on multiple logo concepts and color palettes till we arrived at the final visual brand.

Worked with Everbloom Learning again to redesign all their textbook covers to match their rebrand. The brief asked for bold and impactful covers that worked together cohesively to show they were part of a series, and that would look great sitting side by side on a shelf. Of the eight books redesigned, seven were part of a series, The Director's Toolbox, and one was a standalone title.

My process of working on those cover redesigns with Everbloom Learning included a series of drafts for different looks and directions we could go with those books. From those first rough drafts, they would choose a direction to go with and we'd make changes and improve slowly till arriving at a final design. That look would them be applied to all covers in the series.

Case studies shown in this page were done for WGU Labs for their Accelerator clients, and for ETS AI Labs's research findings.

For the WGU Labs case studies, I’ve designed them in the clients’ brands for distribution at their discretion. ETS' case studies were done within the ETS and their products branding, and distributed on social media and at conferences.

The UACPA visuals are bold, modern, and reflective of the future of the organization, while also honoring their connection to the state of Utah through their shapes and colors.

This was a redesign project in which I worked closely with the organization and its stakeholders to brainstorm and refine the logo and overall branding. Collaterals included: logo suite, visual branding guidelines, and business suite.

Official launch of the UACPA branding was October 2019.

For more information about the design process, I encourage you to check out my blog post with the CASE STUDY for this project, where I go into more detail on the process of redesigning this logo.

My personal philosophy of designing slide decks is that I treat them as if they would be printed pieces, like mini magazines or books, telling a story visually with the copy and images, with structured sections, and beautiful presentation.

To protect the information contained within the slides, I’ve exported them in small sizes so the copy would be intentionally too blurry to read .

This brochure was created as a partnership between myself, Westminster’s managing editor, and the Advancement team at Westminster. It’s an example of collaboration between multiple stakeholders and teams creating beautiful products.

If you’d like a closer look at this 16-pages brochure, please follow the link to my dropbox for a PDF.

This piece received the BRONZE (out of 543 submissions) Award in Diversity: External Constituencies @ CASE District VII.

The ETS AI Labs logo is intended to convey its AI focus while still centering the user experience. The colors, shapes, and transparencies were chosen to illustrate the meshing of being human and all of our layers, while also showing how technology enables and supports the work the Labs does.

The ETS AI Labs logo and brand is inspired by and honor the ETS corporate brand. Elements from the corporate brand such as colors, shapes, gradients, and transparencies are incorporated into the ETS AI Labs icon, so not only is the Labs brand derivative of the original, but they also look cohesive and consistent side by side, while still showing what makes the Labs different.

The Review is Westminster College’s biannual alumni magazine. With the school’s rebrand in the Spring of 2017, the magazine needed an overhaul to match. Some of the stand-out elements of the magazine remained the same: stunning photography and great storytelling. My job was to redesign the whole look of the magazine, including the masthead, all fonts, sections, and choose new paper and a new printer. 

A lot of the design work I did was to eliminate unnecessary design elements, to make it stand out on its own but still meet brand guidelines, and to deliver a clean and minimalist look that enhanced the storytelling.

Pictured on this page: Review spreads from a variety of issues between 2017 and 2019.

EdTech Self-Efficacy impacts students’ online learning experiences. The survey from the College Innovation Network at WGU Labs asked nearly 700 students enrolled at four higher ed institutions to answer questions about what online learning has been like for them during the 2020-21 academic year.

Report author: Nicole Barbaro, PhD,
Report design: Anita Boeira, MPC

Visual branding work for online luxury decor shop Sonja Sobakken at home. Logo and visual branding done in collaboration with owner Michelle Holt.

October 2022

The research for this report was produced in-house at WGU Labs. I designed the shareable report survey: both an executive summary and the full report, including all cover and internal pages layout, and all graphics.

Report author: Susie Chen, PhD
Report layout and art direction: Anita Boeira, MPC

A selection of infographics designed in 2023-24, many shared as digital downloads accompanying social media posts.

Note: As of April 2024, ETS has a new visual brand, so some infographics created prior to that date will reflect the old branding.

A-LIT is a zine about cool people doing cool things in Salt Lake City and beyond.

About the project: “Two good friends and co-workers—who write, edit, and design publications at their day job—realized that they couldn't get enough of writing, editing, and designing. Add that to the fact that they love meeting cool people doing cool things—and talking about said cool people with everyone they know—and A-Lit was born.”

Download Issue 1: Photography
Download Issue 2: Books
(Best viewed in Adobe Acrobat)

In my role as WGU Labs Senior Visual Designer, I have helped re-design our website and one of our client’s websites. I’ve worked with stakeholders and web developers to build and publish websites with a clean design and easy access to information.