Drumroll please…. It’s with great pleasure that I can finally reveal the new… UACPA* logo!
*UACPA is the acronym for Utah Association of Certified Professional Accountants.
I already wrote a post about this redesign in the portfolio section of this site. But I wanted to use the blog to share a little bit more of the process, and how we went from their original design to the new one.
Former UACPA logo:
The Brainstorm:
I met with UACPA to learn more about their organization and what they were looking for in their redesign. We brainstormed words about visuals and icons that they would like to see, and I used that as a direction. Two of the strongest concepts were 1) Utah and 2) dashboards. My first step was to just get paper and pen (actually, iPad and iPencil) and get some ideas down. I like sketching things by hand because it helps you get ideas quickly down without getting bogged down by software constraints. If you know what you want, then you can figure out how to do it with the software later. Here’s my first round of sketches:
From those, I picked up my favorites, and designed a ton of logos with them. No color at this stage, just icon + UACPA in a basic font. I think I had about 20 done at first, but narrowed it down to send to the client only about eight. We had four round of revisions, where we went from eight options to five, then to three, then to two, to our final one.
There were some good ones from the beginning, but UACPA tested out the various options with their board and organization members to choose the logo that would best represent them.
The Chosen One:
One thing I enjoy doing as we iterate on a logo, is to keep track of all changes done throughout, and send it along with the new version, so the client can see where we are coming from. The chosen logo came a long way from round one to the final round.
And this is when it gets to the really fun part for me: putting all of it together in a brand guidelines document. I love seeing all the color versions of the logo come together, and define uses and spacing and all sorts of fun stuff.
If you want to read a little bit more about the process from the client side, watch the video below.